In a large mixing bowl, whisk together 2 cups of the flour, granulated sugar, yeast, baking powder, and salt.

In a separate bowl, combine the warmed milk, melted butter, red food coloring, vanilla extract, and the egg. Whisk until well blended.

Gradually pour the wet ingredients into the dry ingredients, stirring with a wooden spoon or using the dough hook on a stand mixer.

Slowly add the remaining flour, ½ cup at a time, until a soft dough forms. It should be slightly sticky but manageable.

Knead the dough on a floured surface for about 8-10 minutes, or until smooth and elastic. If you’re using a stand mixer, let it knead for 6-8 minutes on low speed.

Transfer the dough to a greased bowl, cover with a clean kitchen towel, and let it rise in a warm spot for 1-1½ hours, or until doubled in size.

While the dough rises, mix the softened butter, brown sugar, and cinnamon in a small bowl until it forms a thick paste. Set aside.

If you’re using mini chocolate chips, keep them ready for sprinkling during assembly.

Once the dough has risen, punch it down gently and roll it out on a floured surface into a large rectangle, approximately 16×12 inches.

Spread the cinnamon-sugar filling evenly over the dough, leaving a small border around the edges.

Sprinkle chocolate chips evenly across the filling for an added layer of decadence.

Starting from one long side, tightly roll the dough into a log. Pinch the seam to seal.

Slice the log into 12 equal pieces and arrange them in a greased 9×13-inch baking dish. Cover and let rise for another 30 minutes.

Preheat your oven to 350°F (175°C).

Bake the rolls for 20-25 minutes, or until they’re puffed and golden brown. Avoid overbaking to keep them soft.

While the rolls bake, prepare the cream cheese frosting. In a large bowl, beat the cream cheese and butter until smooth and creamy.

Gradually add the powdered sugar and vanilla extract, mixing until fluffy. Adjust the consistency with milk, one tablespoon at a time.

Once the rolls are out of the oven, allow them to cool slightly before spreading the frosting generously over the top.

Serve warm, and enjoy the melt-in-your-mouth experience with every bite!